Strategic research · applied foresight · AI workflow design

Paula
Wegier

I turn messy questions into useful evidence, clearer systems and better decisions.

My work sits between research, markets, culture, audiences, public institutions and emerging technology — especially when there is too much information, competing priorities or no obvious next move.

Barcelona · International / Remote · Spanish + French bilingual · Professional English
Selected workDownload CV
Paula Wegier walking outdoors in Barcelona
Barcelona-based · international / remote
What I do

Research that changes a decision.

I am most useful when information is scattered, stakeholders see different parts of the problem and the next decision is not obvious yet.

01

Investigate

Desk research, horizon scanning, market and cultural intelligence, ecosystem mapping, qualitative evidence, demand signals and weak signals.

02

Make sense

Synthesis, pattern detection, evidence grading, scenario framing and making uncertainty, trade-offs and competing interpretations visible.

03

Design the next move

Decision frameworks, human-in-the-loop workflows, process design, governance boundaries and practical recommendations on what to test, change, automate or protect.

Common contexts: culture & media · education · retail, buying & merchandising · public programmes · responsible AI · organisational systems
Selected work

Research, reports & case studies.

A working shelf across retail, culture, audiences, AI, education and public-interest systems — different questions, with the same emphasis on evidence, judgement and useful decisions.

Retail intelligence · buying · consumer signals

Retail Signals 2026: Shifts in Independent Store Buying and Consumer Taste

A Pulso trend brief on the products and behaviours emerging around small moments of waiting — and what those signals could mean for independent buyers.

Read report → Foresight · culture · AI

AI as Cultural Gatekeeper

Who shapes what we discover if conversational AI becomes a primary route into culture?

Read case study → Workflow design · film · governance

Human-in-the-Loop AI Workflow for Film Festival Submissions

Where automation helps — and where artistic judgement must remain human.

Read case study → Foresight · childhood · education

AI Tutors and Educational Inequality: Foresight Brief 2035

Four plausible futures for adoption, governance, human support and unequal access.

Read case study →
From the archive · to digitise

Cultural Marketing for Young Audiences: Lessons from Theatre

Earlier thesis work on marketing theatre to children and families. I will add the full piece only after the original material has been reviewed and digitised.

Experience

The work behind the work.

2026 — present

PULSO / independent research

Research · foresight · decision systems
Investigate ambiguous market and societal questions through structured research, cross-source synthesis, evidence grading and decision frameworks.
2025 — 2026

Playlab Films

Culture · audiovisual · international programmes
Directed planning and delivery for an international audiovisual laboratory involving 50 filmmakers, coordinating teams, guests, public bodies, institutional partners and parallel workflows.
2016 — 2024

LEVAL

Operations · demand planning · transformation
Led multidisciplinary teams across a national distribution business with 15 franchises and up to 60 employees; built ERP-linked planning systems and digitised core operational processes.
2015 — 2016

Papeti

Museum retail · buying · B2B tools
Managed museum-merchandising products across Europe and developed decision tools and B2B ecommerce for cultural-retail buyers, with clients including Centre Pompidou, Académie des Césars and the Olympic Museum.
2012 — 2014

Educabilia

Marketplace · demand intelligence · education
Used search behaviour and digital trends to identify learning demand, guide marketplace supply priorities and inform commercial decisions across an international education platform.
2010

National Secretariat of Culture

Public programme · culture · childhood
Supported a public programme at the intersection of culture and childhood, including grant allocation, institutional communication and seminar logistics.
Areas I return to

Where my questions tend to lead.

Across projects, the same themes recur: how people choose, how institutions shape those choices, and how systems can work better.

Culture, discovery & audiences

How culture is selected, funded, programmed, distributed and discovered; who gets visibility; what audiences choose, attend, ignore or remember.

Retail, buying & consumption

How buyers read demand, curate assortments and turn cultural or consumer signals into commercial choices — especially in independent and museum retail.

AI, governance & public interest

Where AI should assist, where human judgement must remain accountable, and how governance, procurement and institutional capacity shape real outcomes.

Childhood, education & community

Learning, play, agency, public programmes and the environments — digital and physical — that institutions and communities create around children and families.

Systems, operations & time

How information, people and decisions move through organisations; where workflows create friction; and how better systems can return time instead of simply producing more activity.

Foresight, institutions & change

Weak signals, emerging issues and plausible futures that help organisations make better choices before change becomes obvious or irreversible.

Paula Wegier working with visual research, notes and project materials
A little more about me

I have spent most of my career moving between worlds that are often kept separate: commercial and cultural, operational and strategic, private and public.

I like understanding what a decision looks like once it meets people, budgets, institutions and everyday life. That is why my work repeatedly moves between research, systems, audiences, operations and culture rather than staying inside a single discipline.

Outside the brief, I keep circling back to cinema, theatre, museums, bookshops, children’s culture, cities and offline gatherings. The same curiosity follows me there too: why people choose what they choose, what makes them feel part of something, and why some systems feel effortless while others waste attention and time.

Evidence before certaintySeparate what is known, inferred and still hypothetical.
Human judgement where it mattersAutomate administration, not responsibility.
Open to international roles and defined research missions

Complex question.
Clearer next move.

Best fit: strategic research, applied foresight, responsible AI / AI governance, cultural and market intelligence, research strategy and human-centred workflow design — particularly in culture, media, education, foundations, public-interest organisations and international teams.

paulawegier@gmail.comLinkedInDownload CV